I´m a fan because their music has been in my life for the past 7 years and each lyric represents a moment of my life. There´s "angry" songs, love songs, melancholic songs, but in the end, they all come from the same place: the heart.
Being honest and sincere when you make music is the most important thing. Promoting, selling, etc. just comes with the package.
Incubus is sincere, and simply the best!